Meet Progressive, an esteemed American insurance company and the second largest insurance carrier in the United States. They hold the top spot as the largest commercial auto insurer in the nation. What sets them apart is their knack for creating humor-infused video ads with unconventional scripts.
As the ad partner of choice for Progressive, our team at LoopMe consistently offers creative proposals to enhance their marketing efforts. Let me share two concept pitches I developed, aiming to inject playfulness and innovation into their campaigns.
In the first pitch, I designed a captivating Rich Media gallery. It featured a classic embedded video at the top, complemented by a compelling call-to-action at the bottom. The rest of the unit showcased a carousel, highlighting five products that represented potential savings on insurance. The goal was to surprise users with amusing and slightly absurd purchase ideas while emphasizing the value of their potential savings.The second proposed unit introduced an innovative format that we developed in-house. It allowed users to engage in a chat with a representative from the company, all within the confines of the ad space. To create a friendly and approachable atmosphere, I incorporated the company's beloved mascot in the design, infusing the unit with a playful vibe that resonates with users.
These concepts exemplify my approach to Progressive's advertising campaigns. My aim here was to ensure they stand out from the competition and forge strong connections with their audience.
These concepts exemplify my approach to Progressive's advertising campaigns. My aim here was to ensure they stand out from the competition and forge strong connections with their audience.